Meet Mariah

Mariah Liechty is a photographer based in always sunny San Diego, Ca

Hey there! I’m Mariah Liechty, a San Diego-based photographer with a deep love for the ocean and all things creative.

I’ve always been a visual person, and about eight years ago, while living on the dreamy North Shore of Oahu, Hawaii, I stumbled upon photography as my creative outlet. Working in the surf industry was a dream come true, allowing me to capture the essence of beach life and culture through my lens.

But before all of this, I was just a beach-loving kid from Ocean Beach, soaking up the sun and dreaming big. My journey led me to pursue Fashion Design and Product Development, specializing in swimsuits. Selling custom swimwear to friends to get through school eventually evolved into Marvida, my own swimwear brand. Through trial and error, I learned the ropes of advertising, photography, and brand identity, shaping me into the entrepreneur I am today.

Now, I’m channeling my passion and experience into The Soulshine Effect, where I help local small businesses thrive in their creative ventures. Because let’s face it, life is better when we shine together!

So, whether I’m capturing the beauty of the ocean or empowering fellow creatives, I’m always ready for the next adventure. Come join me, and let’s make some memories – one snapshot at a time!